Michael A. Bassik is a media and technology executive, advisor, and investor. As CEO of Optimal, Michael directs the strategy, operations, marketing, and growth of the award-winning digital and performance marketing firm. He previously co-founded DSPolitical, a leading political media and technology company, UNTU, a privacy-first healthcare media, data, and technology company, and Brooklyn Magazine, a digital culture and lifestyle publication. He has an unusually large collection of rubber ducks.
